Gibson
// Join the family

In this campaign, exclusive crests were created for the Gibson Les Paul, ES 335, and SG guitar lines, reviving the tradition of classic families crests. Each crest was carefully crafted using parts from the guitar, representing the heritage and identity of each model. The fusion of design and tradition resulted in a unique visual communication, reinforcing the connection between the brand's history and its legendary guitars.

Client: Gibson // Role: Concept / Art Direction / 3D