Tic Tac
// Green Apple
The little temptations of the apple. This is the concept to show that since ancient times, the apple has always been a symbol of temptation. So let's celebrate the launch of Tic Tac's green apple flavor with life's little temptations.
Client - Ferrero International
Agency - Leo Burnett
Role - Concept / Art Direction
Translation:
Tic Tac Green Apple.
The little temptations of the apple.
Translation:
The same temptation to call the ex-boyfriend when loneliness strikes.
Tic Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation not to go to the gym on Friday.Tic
Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation to sleep another 5 minutes in the morning.
Tic Tac Green Apple. The little temptations of the apple.
Translation:
The same temptation to break up the dating at carnival.
Tic Tac Green Apple. The little temptations of the apple.
Activation
To launch the new Tic Tac Green Apple and reinforce the concept of Little temptations of the apple, the brand was present in the main groups on the Sao Paulo, Rio de Janeiro and Salvador Carnival.
